This revolutionary detoxifying shampoo transforms hair and scalp without using any harsh or drying chemicals. Activated Charcoal, Kaolin Clay and Oat Kernel Flour gently exfoliate to remove impurities and build-up. Hair and scalp are clean, soft, moisturized and strengthened. Mild enough to use daily. Safe for colored, straightened and chemically-treated hair. No parabens, sulfates or sodium chloride.